Why Do They Do This To Themselves?

22 Jul

I stroll into Barnes and Noble/Starbucks every morning for my daily dose of caffeine.  Nothing there new.  What has been new over the last several months is the uproar of publicity they’re displaying around their store about the new Nook.

Nook’s are something that you can get down loadable digital books with and read.

Okay – is it just me, or are they shooting themselves in the head (or foot, because it will take longer to die – I guess)?

They’re basically saying, “Don’t buy our books.  Go home.  Get online.  Get a Nook.  And get your books that way – cheaper!  Now, kindly save your money and leave our store!”

Now, I’m no CEO, but does this make any sense in a business perspective?

They have the Nook advertised on tables, windows, book shelves and when you cash out.  Why are they trying to sabotage themselves?  It’s like opening up an ice cream shop, and advertising all over your store that your ice cream is very expensive and you can get it much cheaper if you order it from a different source.

No wonder everyone is calling print media “dead”.  The biggest supporters of it (Barnes and Noble, for one) are the biggest death threat to it!  If they’re not into it in their own stores, then of course people are going to assume the worse.

I’m never going to buy a Nook, I-Pad or any of that garbage.  I can’t imagine dragging one of those to the gym, the pool, the beach, or wherever.  A book, magazine or something on print I can bend, fold, leave behind without worrying about someone snatching it, keep for reference, put a cup of coffee on (yeah, it might leave a brown ring, but big deal) and so on and so on.

Print isn’t dead, but it doesn’t make sense how the stores that sell it are promoting getting rid of it.

(sigh)

If I were CEO at Barnes and Noble, I’d be putting up anti-Nook posters on tables, windows and when you cash out.  I would advertise the glamour and joy of printed material, and then add the words that it’s all available here at our store.  I’d probably have a poster with a Nook on fire and people stomping on it.  I’d probably have a Nook with a busted screen advertised with a sign saying, “Look-e here at what can happen!”

But, like politics, it’s all about money.  And though books are suffering, probably the CEO of B & N is getting a nice paycheck and new car for all the Nook publicity, all while stores will close, people will lose jobs and society will have another excuse not to buy something on print.

Then again, what do I know?

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4 Responses to “Why Do They Do This To Themselves?”

  1. Bearman July 22, 2010 at 6:42 pm #

    Barnes and Noble is smart. Blockbuster thought they knew better too. There should have never been a Netflix if Blockbuster got off their ass and realized the world was changing.

    • Nate Fakes July 23, 2010 at 4:34 am #

      I know you have to change with the times, but is it smart in terms of selling books? That’s all I’m getting at. You’re right about Blockbuster though.

      That’s why i post these – perspective!

  2. DadaHyena July 22, 2010 at 10:28 pm #

    Isn’t the Nook/Kindle/electronic book thingy just the Hitchhiker’s Guide to the Galaxy? Check and see if it has “Don’t Panic” written on it in big friendly letters.

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